Our partners are leaders, founders, and creatives with big ideas…
… and even bigger expectations.
Not your typical brand consultancy.
It was built for the in-between moments.
When you’re growing, but misaligned.
When you’re launching, but can’t name what makes you different.
When the vision is clear in your head, but not in your deck (or your brand).
Because when strategy and storytelling are aligned,
when product, message, and market are in sync,
when marketing isn’t just execution, but a reflection of your business goals…
your brand moves.
It connects.
It converts.
It lasts.
And let’s be real…
There’s a lot of branding out there.
Not a lot of it builds anything real.
That’s where we’re different.
We calibrate brands across the spectrum—brand, product, content, campaigns—and bring the full stack of marketing thinking to the table.
Not your typical brand strategist.
I’m Mélanie, Brand Marketing Advisor and Creative Builder.
My work spans global agencies and bold brands like Ogilvy, Cirque du Soleil, and Vidéotron.
I’ve scaled internal teams and shaped external narratives across industries. Bridging strategy and creativity, brand building and performance, business goals and big ideas, I help brands say what they mean and scale like they mean it.
At The Brand Scales, I collaborate with a growing collective of experts who believe brand marketing isn’t about choosing between growth and meaning. It’s about doing both, on purpose.
I’m ready to meet you where you are, and get you where you’re going.