The Strategic Durability Index™ — A diagnostic built for subscription models
The Strategic Durability Index™
A 5-minute diagnostic built for scaling subscription brands.
In just 20 questions, the Strategic Durability Index™ measures five areas that determine whether your brand is built to hold as you scale.
Risk
This is where your recurring revenue is most vulnerable. It includes renewal risk, activation gaps, and leadership assumptions that customers may not share.
Architecture
Ensure your operations deliver on the promise you made. This includes onboarding, lifecycle design, and internal alignment. The customer experience should match what attracted them.
Evidence
Your strategy should be based on what customers actually do. Look at behavioural data, market reality, and ensure your pricing and positioning reflect what customers are truly willing to pay.
Integrity
Daily decisions should protect customer trust, not undermine it. Consider product releases, pricing changes, partnerships, and roadmap choices. These should reinforce what customers believe they're paying for, not erode it.
Position
Understand why customers keep choosing you. Consider the promise you made to attract them, whether it still holds after 90 days, and if customers see a difference between you and competitors.
Results → Your SDI™ score
Your results are scored across all five principles of strategic durability with a precise interpretation of what they mean for your company right now.
See where the pressure is building.
Get a clear read on where positioning, decisions, and customer experience may be creating retention drag across your subscription business. You'll walk away with:
- Your overall Strategic Durability Index™ score
- Your score across each of the five parts of your system
- A complete analysis sent directly to your inbox
- 5 minutes of data for months of clarity
No spam. Just your results.